We are our dreams. I believe we die when we stop dreaming. I've always been fascinated by the concept of the "American Dream". A unifying principle that represents one of the most efficient marketing messages in the entire world: A land where people can not only dream of a better life, but one in which that dream is actually encouraged...beautiful and genius!
I decided to explore the everyday, real life aspect of the American Dream, by photographing people simply holding up a chalkboard in which they write down their "dream" (i.e. hope/wish/desire/expectation for life). The dream can of course be anything at all, big or small, including "no dream", a broken dream, as long as it is from the heart. The hope is to create a moment to open up, be genuine and get past the clichés.
I look forward to finding out what Americans are actually dreaming about.
If you would like to participate, please contact me at